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A family story

The beginning – The 70s

The barber shop business started by the Solari family in 1840 is sold


The 80s

Giuseppe Solari undertakes the business of professional products distribution for hairdressers in Somaglia. In 1985 he founds the production company Erbochimica snc


The 90s

Pietro Solari joins the company in 1995 and develops distribution throughout northern Italy through a network of wholesalers and distributors


The 00s

The company changes its name to Vertigo srl and the distribution of the Italian brand
dott. solari cosmetics is expanded



Registration of the new and current trademark


Marta Maradini, Pietro Solari’s wife, joins the company to develop marketing and communication.



International distribution of the dott. solari cosmetics brand begins



Renovation of the production department with 4.0 equipment



Birth of online shop and implementation of digital communication



Steady growth of the dott solari workforce.
Inauguration of the new logistics warehouse of over 500sqm adjacent to the historic production facility.



Ad maiora!

Contact us for any information

The team of dott.solari is at your complete disposal. For any request you can fill out the form you find in this section and you will be contacted as soon as possible by our staff. Alternatively you can contact us at +390377.57613 or send us an email to

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